Whatnot has quickly become a popular platform for resellers, offering a unique live-stream auction experience where sellers can engage directly with buyers. Whatnot allows people to sell almost anything in an auction-style format, which promotes a sense of urgency and excitement for buyers. As Whatnot continues to grow, certain product categories are consistently performing well for sellers. In this guide, we will discuss the top-selling items on Whatnot, analyze trending categories, and provide insights on how resellers can maximize their sales potential.
Collectibles
One of the most popular Whatnot categories is collectibles, including action figures, trading cards, and memorabilia. Collectibles have always had a strong market, but Whatnot’s live auction format has heavily boosted sales in this category.
- Action Figures: Action figures, such as Star Wars or Marvel superheroes, are consistently in demand, particularly the vintage ones. Collectors look for rare or discontinued figures, and the live auction format adds another layer of excitement for buyers trying to purchase their favorite figures before anybody else.
- Trading Cards: Trading cards, whether Pokemon cards or sports cards are among the hottest items on Whatnot. Buyers can watch live as sellers reveal rare or highly sought-after cards, driving fierce bidding wars. Limited-edition cards or ones in mint condition usually attract the most money.
- Comics and Memorabilia: Whatnot’s user base includes avid comic book collectors and pop culture enthusiasts. Rare first-edition comics, signed memorabilia, and items related to popular franchises like Star Wars, Marvel, or DC usually sell quickly and at high prices.
For resellers, sourcing rare, unique, and in-demand items is the key to success in the collectibles category. Keeping an eye on trends in the collectible world can help resellers make knowledgeable decisions about what to stock and sell.
Sneakers
Over the past decade, sneaker culture has exploded, and Whatnot has become a popular platform for buying and selling rare or limited-edition sneakers. Sellers can live-stream auctions or highly regarded brands, like Nike, Adidas, and Jordan, where buyers are eager to bid on exclusive shoes.
- Sneaker Releases: Limited-edition sneakers, such as special releases or collaborations, are especially in demand. Buyers are willing to pay premium prices for exclusive drops, particularly shoes that are no longer available at retail stores.
- Streetwear Culture: Sneakers are not always just about the footwear; they’re also a status symbol in streetwear culture. Sellers who can obtain a collection of trendy, hard-to-find shoes can build a loyal following of sneakerheads on Whatnot.
For resellers, creating relationships with local retailers or leveraging sneaker apps to find exclusive drops is important. Resellers who are active in sneaker communities and keep up with the latest trends will have the edge in selling and sourcing the most desirable shoes.
Vintage and Thrifted Fashion
Vintage and thrifted fashion has found the perfect home on Whatnot, where buyers look for one-of-a-kind pieces they can’t find in traditional stores. This category appeals to buyers who appreciate uniqueness and sustainability.
- Retro Styles: Fashion from the 80s, 90s, and early 2000s is having a comeback, with buyers looking for vintage jeans, band tee shirts, jackets, and dresses. Sellers who specialize in showcasing collections from these eras can enter into a growing market of fashion-conscious buyers.
- Thrifted Finds: Sellers who source unique, thrifted items can usually demand high prices, particularly for designer labels or hand-to-find styles. Live auctions allow resellers to highlight the special details of each item, creating a sense of urgency and exclusivity for buyers.
- Streetwear: High-end sneaker brands like Supreme, Off-White, and BAPE are highly sought after on Whatnot, especially if sellers have limited-edition or rare selections. The mix of streetwear and vintage in a seller’s inventory can attract a diverse group of fashion enthusiasts.
Resellers looking to enter this category should focus on sourcing quality pieces that reflect current fashion trends or target niche markets, such as Y2K fashion or high-end streetwear.
Toys
Toys are another top-selling category on Whatnot, especially among collectors. Whether it’s vintage toys, LEGO sets, or collectibles, toys have a strong buyer base on the platform.
- Vintage and Retro Toys: Toys from the 80s and 90s, including those based on popular franchises like My Little Pony, Transformers, or Teenage Mutant Ninja Turtles, are popular sellers. Buyers often look for nostalgia-driven items, and Whatnots’s live auctions utilize that emotional connection.
- LEGO Sets: Both new and vintage LEGO sets are popular among collectors and enthusiasts. Retired or rare sets, especially those based on themes like Star Wars or Harry Potter, can get premium prices.
- Plush Toys: Brands like Squishmallows have become extremely popular, and their limited-edition or rare plush toys demand high prices. Resellers who can source hard-to-find plush collectibles usually see competitive bidding in their auctions.
Resellers interested in toys should focus on building a collection that includes a mix of retro and modern collectibles. Highlighting the rarity or condition of items during live auctions can increase interest and bids.
Funko Pops
Funko Pop figures have a huge following, and Whatnot has become a go-to platform for buying and selling these highly collectible items. Sellers with exclusive or rare Funko Pops can expect enthusiastic engagement in their live auctions.
- Pop Culture Themes: Funko Pops that represent characters from popular movies, TV shows, or video games perform really well. Buyers are usually looking for figures from their favorite franchises, and sellers who cater to these interests can build a loyal customer base.
- Exclusive Editions: Limited-edition Funko Pops, especially those from Comic-Con exclusives or retailer-specific releases, are popular items on Whatnot. Buyers are willing to pay top dollar for rare figures, especially those that complete a collection.
Sellers in this category should focus on sourcing exclusive or hard-to-find figures and stay up-to-date on new releases to offer their customers the latest trends in Funko Pop collecting.
Electronics
Electronics are always in demand, and Whatnot is no exception. Buyers often seek deals on gently used or refurbished gadgets, from gaming consoles to smartphones.
- Gaming Consoles: Older gaming systems, particularly retro consoles like the Nintendo 64 or PlayStation 2, are popular among collectors and gamers. Sellers who can find working or refurbished consoles can demand high prices.
- Smartphones and Tablets: Used smartphones, tablets, and other mobile devices are consistently in demand, especially when sold at a lower price point than retail. Buyers usually look for lightly used or refurbished devices that are still in good condition.
Resellers interested in electronics should focus on finding reliable suppliers for refurbished or used tech. They should ensure that all products are fully functional and in good condition before listing them on Whatnot.
Maximize Your Reselling Potential
Whatnot offers an exciting and dynamic platform for resellers, with top-selling categories like collectibles and vintage items leading the way. Resellers can build a successful business on Whatnot by staying on top of trends and sourcing high-demand items.
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