Walmart stands as one of the largest and most influential retailers in the United States, making its Black Friday sales an exceptional opportunity for resellers looking to boost earnings during the crucial holiday season. With millions flocking to Walmart’s stores and website every year, the 2024 event saw phenomenal momentum with impressive deals across categories ranging from electronics to apparel. As Walmart continues to innovate and expand its multi-event sale strategy, Black Friday 2025 is expected to be another blockbuster event where savvy resellers can capitalize on early access, exclusive bundles, and competitive pricing to maximize profits.
When Does Walmart's Black Friday Start?
Unlike traditional single-day sales, Walmart spreads its Black Friday event across multiple waves, creating a fuller, multi-week opportunity for shoppers and sellers. Early online deals typically begin as soon as mid-November, with 2025’s first wave expected to kick off on Monday, November 10. Walmart+ members will enjoy exclusive early access at 12:00 p.m. ET, before deals open to the public at 5:00 p.m. ET. In-store sales for this first wave are expected to begin on Friday, November 15, at 6:00 a.m. local time.
The main event, featuring the biggest discounts, is scheduled to begin online on Monday, November 24, with Walmart+ early access at 12:00 p.m. ET and general access at 5:00 p.m. ET. In-store shoppers can expect doors to open bright and early at 6 a.m. on Black Friday itself, November 28. Finally, Cyber Monday’s online deals continue the sales surge, starting Sunday evening, November 30, for Walmart+ members and opening to everyone at 8 p.m. ET.
Walmart Black Friday Deals, Bundles & Generative AI Assistants
Walmart’s strength lies in offering unbeatable deals across a vast product range while focusing on exclusive bundles, competitive pricing, and its own brands. This year, Walmart is dialing up the thrill of the deal with exciting new surprises, including generative AI shopping assistants and surprise deal drops that keep customers coming back throughout the sale period. 2025 will continue to showcase a wide variety of items with aggressive discounts meant to outpace the competition and offer value-packed bundles not available elsewhere. Resellers should watch these product categories closely in 2025:
- Electronics: Expect major discounts on TVs, laptops, smart home devices, and gaming consoles, including bundles that combine popular products for extra value.
- Toys: Walmart is a go-to destination for top-selling toys and collectibles, with deals on LEGO sets, board games, and holiday favorites.
- Kitchen Appliances and Gadgets: From slow cookers to coffee makers and air fryers, expect deep markdowns on sought-after kitchen essentials, many from Walmart-exclusive brands.
- Fitness Gear: Smartwatches, workout equipment, and fitness trackers will ride the wellness wave, offering opportunities to source trending health-related products.
- Apparel and Accessories: Watch for sharp discounts on seasonal apparel and Walmart’s private label brands, which often garner strong resale interest.
Walmart’s price-matching policies, regular rollbacks, and bundle strategies create a competitive environment, making it essential for resellers to stay alert and ready to move quickly on hot items.
Walmart’s Best Products to Resell on Black Friday
Historically, certain categories and products have consistently performed exceptionally well for resellers during Walmart’s Black Friday sales. From high-demand electronics to exclusive toys and practical home goods, Walmart’s deals consistently create reselling goldmines. The combination of aggressive markdowns and exclusive bundles on sought-after brands means that savvy resellers can find standout items that hold strong resale value.
Whether it’s premium TVs, gaming consoles, or kitchen gadgets that shoppers can’t resist, these offers translate into lucrative flipping opportunities. Staying alert to Walmart’s unique promotions and limited inventory items is key to identifying the best products that will sell quickly and generate healthy margins during the rush.
- High-definition TVs and gaming consoles like PlayStation and Xbox
- Laptops from mainstream brands with seasonal bundles
- Apple and other popular brand electronics at discounted prices
- Exclusive LEGO sets and other collectible toys
- Kitchen gadgets, including air fryers, Instant Pots, and coffee machines
Walmart exclusives and limited inventory items often carry high resale potential due to scarcity. For 2025, keep an eye on sustainable home goods and eco-friendly personal care brands, reflecting growing consumer preferences.
Best Reselling Strategies for Black Friday
Black Friday at Walmart can be a goldmine, but only if you’re prepared. With waves of deals and a flood of shoppers, staying ahead takes more than luck. You need a plan, quick reflexes, and smart marketing moves.
Getting early access through Walmart+ can give you a real edge, while well-optimized listings and competitive pricing turn browsers into buyers. Don’t forget about fulfillment—making sure orders get out on time is just as important as snagging the deals. With the right approach, Black Friday can set you up for a strong finish to Q4.
Actionable Strategies to Keep Top of Mind
- Monitor inventory closely: Track Walmart’s online stock to act fast on restocks and new deal releases.
- Leverage Walmart+ membership: Gain early access to hot deals and exclusive bundles.
- Use price tracking tools: Identify price drops and bundle opportunities before your competitors.
- Optimize your listings: Use clear images, keyword-rich titles, and competitive pricing to capture increased holiday traffic.
- Plan your budget and logistics: Prepare ahead to avoid stockouts during peak demand.
With a mix of preparation, quick thinking, and smart tracking, you can grab the best deals, make high-margin sales, and finish the holiday season strong.
Take Charge of Walmart Black Friday 2025
Walmart’s Black Friday is one of the biggest opportunities of the year for resellers to boost revenue. With multi-wave sales, early-access perks, and a wide range of hot products, getting ahead of the game is essential. Start tracking deals, lock in your sourcing strategy, and be ready to move fast; every minute counts when the best deals go live.
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