Walmart Marketplace offers resellers a profitable platform to showcase their products to millions of shoppers. Whether you’re an experienced seller branching out from Amazon or completely new to reselling, Walmart Marketplace provides a strong environment for growing your online business. In this guide, we will walk you through the process of getting started, from applying to essential tips for success.
Why Sell on Walmart Marketplace
Walmart Marketplace is a rapidly growing platform with over 150 million unique monthly visitors. If you want to expand your e-commerce business, this platform offers a great opportunity to reach a large audience that can increase sales. Sellers benefit from:
- Brand Recognition: Walmart’s established reputation lends credibility to your products.
- Competitive Fees: Walmart offers straightforward, category-based referral fees without additional listing fees.
- Effortless Logistics: Sellers can use Walmart Fulfillment Serves (WFS) for storage, packing, and shipping.
Step 1: Walmart Marketplace Application Process
Before selling, you must meet Walmart’s high standards for seller quality. The application process involves several steps:
1.1 Prepare Your Business Information
Walmart requires detailed information about your business, including:
- U.S. Business Tax ID: Proof that your business is registered in the U.S.
- W9 or W8 and EIN Verification Letter: To confirm your tax compliance.
- History of Selling: Include details about your current platforms, sales volume, and product categories.
1.2 Complete the Online Application
You must visit the Walmart Marketplace Application Portal and complete the form. Be prepared to provide:
- Company details
- Product catalog information
- A brief explanation of your operational model
Walmart usually reviews applications within 2-3 weeks. Sellers with an established track record of success are more likely to gain approval.
1.3 Meet Walmart’s Eligibility Criteria
Walmart values quality over quantity when selecting sellers. Your application is more likely to be approved if:
- You offer competitively priced, high-demand products.
- Your fulfillment process is efficient, ensuring timely delivery.
- Your customer service standards align with Walmart’s values.
Step 2: Set Up Your Seller Account
Once approved, you’ll need to complete the setup process to activate your account.
2.1 Register on Seller Center
Log in to the Walmart Seller Center and follow these steps:
- Enter your business and bank account details.
- Sign the Retailer Agreement.
- Upload necessary tax documents.
2.2 Create Your Product Listings
Prepare a detailed and optimized product catalog. Walmart’s algorithm prioritizes clear descriptions, competitive pricing, and high-quality images. Use keywords that align with how shoppers search for your products.
Best Practices for Listing:
- Use high-resolution images with white backgrounds.
- Write detailed descriptions that highlight product features and benefits.
- Incorporate popular search terms to improve visibility.
2.3 Establish Shipping Settings
Offering free and fast shipping can enhance your product rankings and increase customer satisfaction. Decide on your fulfillment method with these two options:
- Seller Fulfilled: Manage your own inventory and shipping.
- Walmart Fulfillment Services (WFS): A hassle-free option for storage and delivery.
Step 3: Optimize for Success on Walmart Marketplace
Getting started is just the beginning. To thrive on Walmart Marketplace, you need a strategic approach to manage your listings, customer experience, and promotions.
3.1 Maintain Competitive Pricing
Walmart’s pricing algorithm prioritizes products that offer good value. To stay competitive:
- Research your competitors
- Monitor price changes regularly
- Consider dynamic pricing tools
Dynamic pricing tools can automatically adjust your prices based on market trends and competitor activity, helping you stay relevant in a competitive landscape.
3.2 Build Trust with Customer Reviews
Positive reviews can significantly impact your sales. Encourage customer feedback by:
- Offering excellent customer service.
- Addressing issues promptly.
- Following up with satisfied customers for reviews.
3.3 Utilize Walmart Advertising
Boost visibility with Walmart Connect, the platform’s in-house advertising system. Use features like:
- Sponsored Products
- Search Brand Amplifier
3.4 Invest in Walmart Fulfillment Services (WFS)
WFS is a game changer for many sellers. Similar to Amazon’s FBA, WFS allows Walmart to handle storage, packing, and shipping on your behalf. Key benefits include:
- Access to 2-day shipping for eligible items.
- Improved product rankings and buy box win rates.
- Simplified returns process.
Enrolling in WFS can save you time, reduce logistical headaches, and increase customer trust in your brand.
3.5 Monitor Performance Metrics
Track your success using Walmart Seller Center’s performance dashboard. You can focus on monitoring the performance of your inventory, shipping success, and sales. If you notice anything not working, you can make adjustments if necessary. Here are some metrics to review in your dashboard regularly:
- Order Defect Rate (ODR): This metric tracks order defects, but as a Walmart Marketplace standard, it should be kept under 2%.
- Shipping Times: Track shipping to ensure you meet your customers’ promised delivery dates. To meet Walmart’s standards, shipping should be on time 99% of the time.
- Inventory Levels: Monitor your inventory to avoid stockouts and maintain rankings.
Tips for New Sellers on Walmart Marketplace
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1. Choose the Right Products
Begin with items that have consistent demand and are competitively priced. Avoid restricted categories like alcohol or tobacco.
2. Optimize Your Product Listings
You need to make sure that your product listing titles, descriptions, and images are search-friendly and professional.
3. Offer Free Shipping
If you offer free shipping, it can make your products more appealing to budget-conscious shoppers.
4. Stay Updated on Walmart's Policies
Regularly review Walmart’s seller guidelines to avoid penalties.
Start Reselling on Walmart Marketplace
Beginning on Walmart Marketplace can feel overwhelming, but Resale Pro is here to help. By following this guide, you will be well on your way to building a successful operation on Walmart Marketplace. Your products can reach millions of new customers with determination and the right strategies.
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