Walmart Marketplace offers huge potential for resellers looking to tap into a large customer base. However, standing out among the thousands of listings requires a strategic approach to product listing optimization. By focusing on keywords, product descriptions, high-quality images, and Walmart-specific guidelines, resellers can improve their rankings in Walmart’s search results and attract more buyers. Here are some ways you can maximize the visibility of your Walmart product listings.
Why Optimizing Your Walmart Product Listing Matters
Just listing your product on Walmart Marketplace is not enough to generate sales. The platform’s search algorithm determines how products are ranked and shown to customers. Optimization helps your product appear in search results and appeals to shoppers, driving clicks and conversions. Key benefits of listing optimization include:
- Increased visibility: Optimized listings appear higher in search results.
- Higher conversion rates: Clear, compelling listings encourage more shoppers to purchase.
- Competitive edge: Optimizing your listings correctly helps your product stand out from competitors.
- Lower advertising costs: Organically optimized listings can help you rely less on paid advertising.
Strategies to Optimize Walmart Product Listings
1. Understand Walmart’s Search Algorithm
Walmart’s search engine prioritizes relevancy, price competitiveness, availability, and shipping speed. Optimizing these factors increases your chances of appearing higher in search results.
- Relevance: Ensure that your product titles and descriptions match what customers are searching for. Use high-volume keywords strategically.
- Price: Competitive pricing increases visibility as Walmart emphasizes its “Everyday Low Prices” promise.
- Availability: Keep your inventory updated to avoid stockouts, which can negatively impact your rankings.
- Shipping: Offer fast shipping options through Walmart Fulfillment Services (WFS) or your own logistics.
2. Create Attention-Grabbing Product Titles
Your product title is the first thing shoppers notice! It must be descriptive and concise and include relevant keywords that people search for to find that type of product. Walmart allows up to 75 characters in titles, so make sure you use that title space wisely. Include details like:
- Brand name
- Product type
- Size
- Color
- Material
3. Use Relevant Keywords Strategically
Keywords play a huge role in improving your product listing’s search visibility in Walmart’s Marketplace. It’s important to do your own keyword research to find terms that shoppers frequently use to search for similar products. Here are some ways you can use your keywords strategically:
- Primary Keywords: Include these in the title and description for maximum impact
- Secondary Keywords: Use these in bullet points and detailed descriptions to cover additional search terms.
- Avoid Keyword Stuffing: Overloading listings with keywords can harm readability and conversion rates so try to avoid keyword stuffing.
Pro Tip:
- Research popular keywords using tools like Helium 10, Jungle Scout, Google Keyword Planner, or Walmart’s own Listing Quality Dashboard.
- Perform a competitor analysis to see which product titles are performing well and make it your own.
4. Optimize Product Descriptions
The product description is your chance to highlight your product’s unique selling points. Walmart allows up to 4000 characters, so focus on incorporating the following elements to set your product apart.
- Opening Sentence: Start with a compelling overview of your product.
- Bullet Points: Highlight important features, materials, and dimensions in a scannable format.
- Include Benefits: Address customer pain points and explain how your product solves them.
- Comply with Walmart Guidelines: Avoid promotional language or putting competitors’ names in your descriptions.
Pro Tip:
- Incorporate keywords naturally.
- Address potential customer pain points with the benefits of the product.
- Avoid grammatical errors and make sure the description is easy for customers to understand.
5. Optimizing Product Attributes
Walmart’s search algorithm prioritizes item specifics, which are also known as product attributes. Walmart’s item specification allows sellers to provide detailed attributes that improve their products’ visibility. Attributes like color, size, material, and compatibility help Walmart place your product in relevant categories and filters. It’s important to also double-check your attributes for accuracy and completeness before submitting your listing.
Examples of Attributes:
- Clothing: Size, material, care instructions.
- Electronics: Battery life, compatibility, warranty.
- Home goods: Dimensions, weight, color, material.
6. Use High-Quality Images
Online shoppers are attracted to high-quality product images, which can become a significant factor in customers’ decisions to buy a product. Walmart allows up to 10 images per listing, and you should take advantage of this to showcase your product from multiple angles. Here are some of Walmart’s guidelines for product listing images:
- Highlight Features: Use close-ups or lifestyle images to demonstrate the product in use.
- Use Multiple Angles: Include images that showcase all sides of the product and do not use duplicate images.
- White Background: All images must be featured on a white background and be professionally lit, but there should not be excessive background space around the product.
- Follow Walmart’s Specifications: Images must meet a minimum resolution of 2000 x 2000 pixels and not include your name, logo, or watermarks.
Pro Tip:
- Include a video demonstrating your product if possible. Videos improve shopper engagement and confidence.
7. Price Competitively
Walmart is known for its competitive pricing. Resellers need to carefully price products to remain attractive to customers while maintaining profitability.
Tips for Pricing
- Research your competitors’ prices regularly.
- Use Walmart’s Automated Pricing tool to adjust prices dynamically.
- Factor in shipping costs and Walmart’s referral fees.
Pro Tip:
- Try offering bundled deals or discounts to make your products seem more valuable.
8. Maximize Fulfillment Options
Walmart’s WFS (Walmart Fulfillment Services) is similar to Amazon’s FBA. Enrolling in WFS ensures faster shipping times, which appeals to shoppers and boosts your listing’s ranking.
Benefits of WFS
- Increased Buy Box eligibility.
- Takes care of shipping and returns.
- Free two-day shipping for customers.
- Streamlined inventory management.
9. Encourage Customer Reviews
Positive reviews build trust and improve your listing’s ranking. Walmart emphasizes review quality in its ranking algorithm and offers tools like the Review Accelerator Program to help sellers collect authentic reviews. Here are some tips for getting more reviews:
- Request Feedback: Politely ask customers to leave reviews after purchase
- Respond to Reviews: Address customer concerns and thank them for their feedback, strengthening loyalty and improving your reputation.
10. Monitor and Improve Listing Quality Performance
Optimizing your listings is not a one-time thing. You need to regularly review the performance of your product listings to see if changes need to be made to boost sales. Walmart’s Listing Quality Dashboard provides insights into your listings’ performance. You can regularly review this dashboard to identify areas for improvement, such as:
- Missing or incomplete product details
- Poor image quality
- Low inventory levels
You should also regularly review and update your listings based on:
- Change in search trends
- Feedback from customers
- Competitive analysis
Below are also some metrics to monitor to help refine your listings and improve customer engagement:
- Click-Through Rate (CTR): Measures listing appeal.
- Conversion Rate: Shows how many customers make a purchase.
- Customer Reviews: Shows the quality of the product and the level of service provided.
Optimize Your Product Listings with Effective Strategies
Optimizing your Walmart product listings is important to become a successful reseller. By focusing on strategic keyword use in your product titles and attributes, using high-quality images, and leveraging tools like the Listing Quality Dashboard and Walmart Fulfillment Services, you can significantly improve your product visibility and sales performance. Implement these strategies today to take the first step toward success. For more tips on reselling and eCommerce, subscribe to the Resale Pro newsletter and stay ahead of the competition!
