If you’re active in the reselling world or simply hang out a lot on social media, chances are you’ve seen the phrase “Amazon haul” everywhere, from Instagram reels to YouTube unboxings. But what is an Amazon haul, and why are people talking about it? Simply put, an Amazon haul is when someone buys a collection of items from Amazon, often centered around a theme like beauty, fashion, tech, or seasonal finds, and then shares their “haul” through videos, blog posts, or live streams.
The modern Amazon haul can mean two things: a viral trend of sharing large product purchases publicly, and more recently, a dedicated Amazon feature called “Amazon Haul” that highlights discounted bundles and curated deals under $20 in a playful, mobile-first shopping experience.
The idea isn’t exactly new. For years, influencers and resellers alike have been creating haul content, showcasing their latest finds/purchases to entertain audiences and provide honest product reviews. However, with Amazon now rolling out features like the Amazon Haul Store and Amazon Haul Beta, the phenomenon is evolving into both a shopping movement and a serious opportunity for online sellers.
Why Are Amazon Hauls So Popular?
The real magic of an Amazon haul lies in its blend of entertainment, discovery, and trustworthy recommendations. For resellers, hauls are a goldmine as they spotlight trending items, reveal what’s flying off virtual shelves, and even serve as fairly effective, low-budget market research. Here’s why they’ve become a social media and reseller sensation:
- Entertainment Value: Watching someone excitedly unbox a stack of Amazon packages feels like opening gifts yourself. Hauls have always created anticipation and fun, giving followers a fresh peek at trending products.
- Product Discovery: Hauls help shoppers (and resellers) find new must-haves they may not have seen buried in Amazon’s endless listings.
- Community and Sharing: People enjoy connecting over what’s hot, what’s worth the money, and what’s not. Authentic haul content builds trust within communities, from TikTok to reseller forums.
The Evolution of Amazon Hauls: More Than Just Unboxings
Over the past few years, the concept of an Amazon haul has transformed from informal social media posts into a shopping and marketing phenomenon. Not only do influencers and shoppers showcase their favorite finds, but Amazon itself has embraced the trend with dedicated features that make bargain hunting and product discovery even more interactive. This evolution means that hauls are no longer just personal collections; they’re shaping how people shop, what gets attention online, and how resellers spot emerging trends. You’ll hear “Amazon haul” used in two distinct ways:
The Classic Social Media Haul
A creator, influencer, or everyday shopper shares everything they bought in a themed Amazon order, often featuring multiple brands and niches. These videos have become a cornerstone of YouTube, Instagram, TikTok, and even Facebook groups.
The Amazon Haul Store and Beta
Amazon has stepped into the haul game with its own platform features. Inside the Amazon Haul Store, shoppers find curated selections of budget-friendly items, most under $20 and directly aimed at impulse buyers and bargain hunters. The mobile-only experience, currently in beta, targets younger, deal-seeking shoppers with colorful icons, dynamic deals, and social-inspired shopping journeys.
Types of Amazon Hauls (and Why They Matter to Resellers)
Before diving into the different types, it’s important to recognize that each haul brings unique opportunities for discovery and trends. The variety of themes not only makes haul content entertaining but also helps resellers quickly spot what’s gaining traction and where buyer interests are shifting. Hauls aren’t one-size-fits-all. Top haul examples you’ll regularly see:
- Beauty Hauls: Themed around makeup, skincare, haircare, and styling tools, perfect for discovering trending brands and cult favorites.
- Fashion Hauls: Apparel, shoes, and accessories; often focused on seasonal styles, workwear, or “Amazon dupes” of high-end looks.
- Electronics Hauls: Gadgets, phone accessories, smart home devices, always popular and often quick to go viral.
- Home & Kitchen Hauls: Everything from storage hacks to decor and small appliances.
- Seasonal & Holiday Hauls: Christmas, Halloween, Back-to-School, shoppers love seeing what’s new with each passing season.
- Niche Hauls: Think pet products, baby essentials, fitness gear, or even “$20 and Under” challenges utilizing the Amazon Haul store.
For resellers, these haul categories spotlight what’s trending and selling well. If something appears in multiple haul videos or Amazon’s curated $20 and Under section, it’s a strong signal that the product has high demand and resale potential.
Leveraging Amazon Hauls for Your Resale Business
For anyone serious about reselling on Amazon, eBay, Poshmark, or even Instagram stores, Amazon hauls are more than just entertainment; they’re insight and marketing tools rolled into one.
1. Spot What’s Trending (Before Everyone Else)
Instead of guessing what will sell, use haul content and the Amazon Haul Store to spot:
- Repeatedly featured products or brands
- Viral gadgets or home hacks
- Emerging categories (think “eco-finds” or “tech for remote work”)
- Items with lots of shopper engagement or rave reviews
Pay attention to what creators say about product quality, value, and improvement suggestions, as this feedback can guide your own sourcing or bundling strategies.
2. Create Haul Content That Sells
You don’t need a million followers to get started. Haul videos, blog posts, and Instagram reels help you connect with buyers, build credibility, and showcase your inventory. Here are a few quick tips:
- Plan Your Theme: Focus your haul around a category, trend, or budget (like “$100 Amazon fashion haul”).
- Be Authentic: Share honest feedback, like your wins and any product duds. Buyers appreciate transparency.
- Use Good Lighting and Clear Angles: Product details and packaging matter to viewers.
- Link Out: Use affiliate links or direct to your store listings for seamless purchases.
- Engage: Ask viewers to comment with their favorite finds or questions about sourcing, as this builds engagement and that all-important sense of community.
3. Build Buyer Trust with Authentic Reviews
People trust real, unscripted opinions. Haul content can quickly drive sales by:
- Boosting product visibility (products that appear in multiple hauls get more searches and sales)
- Building trust with genuine reactions, not just “sponsored” vibes
- Offering creative solutions (e.g., how to style or use a product)
- Inspiring FOMO (fear of missing out) for limited-time deals featured in the Haul store.
4. Reseller Tips to Maximize Amazon Hauls
Turning Amazon hauls into actionable insights takes a strategic approach. Whether you’re just starting or looking to sharpen your competitive edge, these straightforward tips will help you tap into the haul trend and boost your reselling success:
- Watch and Analyze: Make haul content part of your research workflow.
- Curate Your Inventory: Focus on products that consistently appear in trending hauls.
- Repurpose Content: Showcase your own hauls across platforms (video, blogs, stories) to attract more viewers and potential buyers.
- Follow the Trends: Use Amazon’s $20 and Under section and the Haul Store to anticipate hot items before the competition.
Why Amazon Hauls are Here to Stay
Hauls combines the thrill of discovery with trusted recommendations, community, and the ever-present desire for a good deal. Amazon’s investment in the Haul Store and mobile beta strongly suggests that this trend isn’t going away anytime soon and will undoubtedly continue to grow. For resellers, these features aren’t just fun to watch; they’re actionable tools to boost sales, improve inventory choices, and stay ahead of what’s next.
It's a "Haul" of an Opportunity
Amazon hauls have transformed from quirky social videos into a driving force in discovery, impulse buying, and even Amazon’s own product strategy. Whether you’re an established reseller or just launching your first Amazon shop, tapping into the haul trend can give your business an edge, from product research to marketing and building a loyal buyer community.
Ready to level up your resale game? Dive into more strategies, guides, and the latest e-commerce news on Resale Pro. There’s a world of opportunity in every haul, so start leveraging them today, and watch your growth soar. Don’t forget to sign up for our Resale Pro newsletter. Subscribe today!
