If you’ve ever heard of Amazon Prime Day, you might wonder how Prime Big Deal Days fit into the picture. Officially considered Amazon’s October counterpart to the summer Prime Day, Prime Big Deal Days are a major shopping event designed to offer Prime members exclusive deals and discounts across a wide range of products. Amazon has announced the official dates for 2025, which are Tuesday, October 7, and Wednesday, October 8, 2025. This event offers exciting opportunities for both shoppers and resellers, similar to Prime Day.
While Prime Day typically happens once a year in July (and for 2025, it ran from July 8 to 11), Prime Big Deal Days have gained popularity as a fall event aimed at capturing early holiday shoppers and deal hunters. This event started as the “Prime Early Access Sale” in October 2022 and was renamed “Prime Big Deal Days” in 2023. Think of Prime Big Deal Days as the fall’s answer to Prime Day, comparable in scope but strategically placed between back-to-school sales and Black Friday.
Comparing Prime Big Deal Days to Prime Day and Black Friday
Event | Timing | Duration |
Prime Day | July (Mid 8-11) | 4 days (2025) |
Prime Big Deal Days | *October (Mid 7-8) | 2 days (2025) |
Black Friday | Friday After Thanksgiving | 1 day (traditionally) |
Prime Big Deal Days serve an important role, offering additional opportunities to take advantage of deals on a wide range of products, from electronics to fashion, before the annual holiday sales begin. For resellers, this creates a second peak of sourcing opportunities within the year. Unlike the intense competition of Black Friday, which can be overwhelming for both shoppers and sellers, Prime Big Deal Days offer a more focused and accessible window to find high-demand products at discounted prices.
This fall event also helps resellers spread their buying and selling cycles throughout the year, rather than relying solely on the holiday season for profits. Leveraging both Prime Day and Prime Big Deal Days can significantly boost inventory turnover and diversify product offerings, giving smart resellers a competitive edge.
Typical Deals & Hot Categories to Watch For
Prime Big Deal Days are known for aggressive pricing on a wide variety of items. This year’s event has highlighted discounts in:
- Electronics: Smart home devices, headphones, laptops, and gaming gear
- Home Goods: Kitchen appliances, décor, furniture
- Beauty & Personal Care: Skincare, hair tools, wellness gadgets
- Fashion & Accessories: Apparel, shoes, bags, seasonal styles
- Toys & Games: Holiday-ready gifts for all ages
Among these, electronics and home goods often offer the best resale margins due to their high year-round demand. Beauty and fashion have traditionally been ideal for seasonal rotations and fast-moving inventory cycles.
Reselling Strategies for Prime Big Deal Days 2025
Whether you’re an experienced Amazon seller or just starting, preparing for one of the biggest sales events of the year can help you tap into record demand and outperform your competition. Successful resellers understand that winning on Prime Big Deal Days means more than just listing products; it requires careful planning, data-driven decisions, and strategic investments. By implementing proven reselling tactics before, during, and after the event, you can increase sales velocity and build valuable momentum for Q4. Here’s how to maximize your ROI and ensure you stay ahead of the game:
Track Lightning Deals
Lightning Deals are short-term, limited-quantity promotions that can often sell out fast. Use tools and apps specially designed to alert you to these deals the moment they go live. Timing is everything here.
Use Price History Tools
Before making big purchases, check a product’s price history with tools like CamelCamelCamel or Keepa. This helps you ensure that the discount is genuine and it’s not just a normal price fluctuation.
Spot Trending Products
Stay connected to reseller forums and online communities for early signals about which products are gaining traction. Sometimes what’s hot on social media will also be flying off digital shelves during these big sale days.
Calculate ROI Before Buying
Don’t get caught up in the frenzy. Ensure that you calculate your potential return on investment (ROI) based on your resale platform’s fees, shipping costs, and market demand. This ensures you stay profitable after all expenses.
Hot Sellers From Past Prime Big Deal Days
Prime Big Deal Days has consistently showcased a range of products that shoppers eagerly anticipate each year. By examining past sales trends, you can gain valuable insights into the types of items that tend to perform exceptionally well during this major sales event. These hot sellers not only highlight what customers are currently interested in but also indicate potential opportunities for resellers and shoppers looking to capitalize on popular demand.
Understanding which categories and products have historically attracted significant discounts and buyer interest can help you fine-tune your sourcing strategy and identify inventory that’s likely to move quickly. Whether you’re a reseller planning your stock or a shopper hunting for the best bargains, keeping an eye on these proven winners is an excellent way to stay ahead of the curve and maximize your success during Prime Big Deal Days.
Popular Deals from Past October Sales
In past Amazon October sales, shoppers scored big on:
- Wireless earbuds and headphones with 30-50% off
- Robot vacuums and smart home assistants
- Trendy fashion bundles and seasonal accessories
- Popular brands of skincare and health supplements
- Compact kitchen gadgets perfect for gifting
Keep these categories in mind as you plan your sourcing strategy. They’re proven favorites that draw attention year after year!
Tips to Prepare for Prime Big Deal Days 2025
Preparing effectively for Prime Big Deal Days 2025 can make all the difference in maximizing your savings and success during this highly competitive sales event. By planning ahead, researching deals, and organizing your shopping strategy, you can avoid last-minute stress and take advantage of the best offers. The following tips will help you get ready to navigate the deals confidently and make the most of everything Prime Big Deal Days have to offer.
- Sign Up for Amazon Prime: Deals are exclusive to Prime members. Don’t miss out by not being signed up.
- Create a Deal Calendar: Mark anticipated deal drop times and plan your buying schedule accordingly.
- Set Spending Limits: Stick to a budget to avoid overspending on low-ROI items.
- Follow Reseller Communities: These groups often share real-time deal tips and success stories.
Why Prime Big Deal Days 2025 Matter for Resellers
As Amazon continues to expand its shopping calendar beyond traditional Prime Day and Black Friday, Prime Big Deal Days offer resellers a crucial new window for sourcing high-demand inventory and capitalizing on seasonal consumer enthusiasm. Mark your calendar for October 7-8, 2025, and start prepping now with smart strategies and tools.
Stay connected with Resale Pro for up-to-the-minute insights, guides, and community advice to make the most of this major event and boost your reselling business year-round. Don’t forget to subscribe to the Resale Pro newsletter! Our newsletter is packed with valuable insights, tips, and strategies tailored for resellers like you.
